On a bleary eyed, early doors, Thursday 11th March, Ray was the featured as Member of the Week at our Giraffe Networking gathering. He was a bit flummoxed trying to think about what to do, usefully, for the 15 minute presentation slot we are given. However, over the past few days we had been working on a client's Google My Business ...

Search engine optimisation is a very frequently used term, and one which almost every website designer or agency likes to mention in their marketing and service information. There are many levels to what this really means, and some companies go further than others in what they deliver (whilst unfortunately, some companies also don't go as far as th...

Businesses in Cumbria and the North West need to maintain and increase their "momentum" and energy, especially when trying to survive in unusual circumstances such as the current (2020) pandemic. That applies equally whether it's ourselves at Newton's Cradle, working as an agency, or a consulting business. It's the case for cleaners, online welding...

​When you look at a website, it's easy to miss or not even be aware of how it has been built. It's also easy to miss whether the SEO (Search Engine Optimisation) has been done with real data from search engines or just added with a best guess approach. So what is High and Super-High and how can you tell the difference? High is certainly an good pla...

​There are many areas of a website that can be optimised to improve your SEO and enhance your search results. Many websites only account for the text you can read on the page as a visitor, but to make the most of your website in search results, making sure you address as many areas as you can is the key to improving your ranking and quite...

​Newton's Cradle has been a building idea for over 3 years.  The company founders and directors, Ray Cassidy and Chris Wilcox, began working collaboratively on a range of joint website and SEO/Marketing projects for clients, and came to realise that working together brought better results than working alone. This joint working approach expande...