Digital PR Services in the North West & Cumbria...

We’ve partnered with some of the region’s acknowledged experts in digital PR, and together we can strengthen your digital presence through strong relationships with journalists and bloggers, coverage in key media domains for your business and by attracting natural links from sources of online authority. We take this beyond traditional PR by converting referrals and brand mentions into authority backlinks from the web’s most relevant authority sources.

Newton’s Cradle Digital PR Support Service...

At Newton’s Cradle, we encourage our clients to develop their brand’s impact and recognition with our range of digital PR services. These are ideal for companies across Cumbria and the North West to help you get the right brand messages, products and services in front of your target demographic, at the right time.

Our focus for your business is on delivering effective and trackable PR based marketing campaigns for SMEs, which highlight your brand, improve your share of voice in traditional media and build backlink equity in digital media, to work holistically with other search marketing campaigns. With our experienced PR associates, working with Newton’s Cradle gives your brand access to a fully integrated marketing agency. We bring the full range of public relations experts, web-design professionals and creative inspiration together with the nitty gritty data based aspects of digital marketing and SEO, so that we can help you launch effective marketing strategies that will make you appear in every possible route to market your ideal customers are likely to take.

Working with us will help you to communicate better with your target demographic and push the boundaries of brand awareness for your company. We will get under the skin of your brand to help you develop your strategic messaging and take your brand’s momentum to a higher level.

Conventional PR methods can still work, but increasingly we hear stories from our local business associates and on the grapevine (from national voices) that huge investments sometimes produce paltry payback. Digital PR combines traditional PR practices, with a clear focus on generating traditional media and online presence: then converting that presence to backlinks, the real currency of online visibility. We do all of that with the best of creative content marketing and engaging social media marketing campaigns.

Gaining Momentum From Newton’s Cradle’s Digital PR Team...

With the diverse and creative PR Team at Newton’s Cradle, your company has access to public relations expertise that works hand in hand with the data-driven discipline of search engine optimisation. Integrated digital PR campaigns can deliver outstanding results for your brand. With expertise in B2C & B2B sectors we can make your brand the recognised leader in your field.

Strategic Communication...

Communications strategy is central to any digital PR campaign. Finding a current topical agenda is the starting point of the collaboration. Our PR associates can use the identified topic to develop a research based communication strategy focussed on a key niche issue and pull data together to create useful and newsworthy insights.

Press, Blogger & Media Relations...

Once a topic is identified, communication centres on nurturing mutually beneficial relationships with online journalists & influential bloggers to gather data and keep them informed of pending results of research. All our work is sensitive to our clients’ policies, practices and your mission. Our associates are well versed and have an impressive track record in getting press releases accepted, encouraging favourable but genuine online reviews, product placement in relevant media, or attracting media interviews for client’s spokespersons.

Niche Thought Leadership...

Digital PR aims to place your business as the authority on your field of activity. We achieve this by delivering answers to the current questions at front of mind amongst the target clientele. A range of strategies are employed, from feature articles and by-lines on current topics in key media, by seeking out speaking opportunities or spotting openings for media briefings at trade events and shows.

Niche Research & Data Analysis...

Our PR associates can quickly identify the latest industry news that is relevant to your specific niche. Topical research identifies the issues that are likely to deliver useful insights to your industry and its clients or customers and which may also catch the eye of journalists and bloggers. It is a well observed reality that journalists will always prioritise a piece that’s topical when it is supported by strong or fresh data. Our PR associates are adept at taking data and identifying the newsworthy hooks that will fuel successful media outreach.

Digital PR Benefits...

Digital PR has the demonstrated benefit of boosting classical SEO approaches, as it can attract completely genuine backlinks, purely on the quality of the editorial material that is shared. When the right angle is found, this service’s ability to catapult organic visibility is unparalleled! Best of all, results are measurable, and it is possible to determine exactly which sources and pieces have provided the most significant boosts to your visibility.

Find out how Newton's Cradle's Digital PR services can help your business make the most of online, call us today on 01228 907097 to get the conversation started.