Newton’s Cradle: An SEO Marketing Agency in Cumbria...

In today’s increasingly competitive digital marketing environment it is essential for growth oriented businesses to be easily found online by well targeted people. This is when businesses in the region can call on an SEO focussed marketing agency in Cumbria or the Borders.

Our search engine optimisation process gives you a strategy for improving your business’ visibility and organic traffic. There’s little point in having a superb looking website, with all the latest bells and whistles, if your customers are only seeing your competitors’ name on the search results page.

Most business owners are now aware that gaining visibility on search engines results pages (SERPs) is critical. The need for an SEO strategy that organises your content marketing into something effective is often not understood.

To complicate things, Google and Bing have both developed far more complex results layouts on their SERPs in the last 5 years. Organic search engine optimisation is no longer as simple as asking your SEO agency to grab the number one spot for you.

There are local packs, snack packs, rich results concertinas, knowledge panels… and more features constantly appearing, evolving and disappearing virtually every month. A Newton’s Cradle SEO campaign will only use up to date, legitimate methods and longer term strategies. These improve your website’s digital health. It begins to show up, in the most prominent, clickworthy places in the search results, to attract that all important clickthrough to your business and products.

The SEO Digital Marketing Agency That Puts Your Business and Clients First...

We are an SEO company who works with your overall marketing strategy. Our SEO services start by spending time to understand the basics of your business and who your target audience is.

We learn the “wants” they need to satisfy. From there we will conduct some initial keyword research and a basic SEO audit. This is tuned to the locality, a region, perhaps the North West or country wide across the UK, that you are targeting.

These initial results give us an effective steer on how your company’s digital presence stacks up against your perceived competitors. The results feed into a further discussion which will refine our idea of the starting list of keywords you need to target and who your real competition is online.

Detailed Keyword & Competitor Research...

We are an SEO company who works with your overall marketing strategy. Our SEO services start by spending time to understand the basics of your business and who your target audience is.

We learn the “wants” they need to satisfy. From there we will conduct some initial keyword research and a basic SEO audit. This is tuned to your locality, a region, perhaps the North West or country wide across the UK, that you are targeting.

These initial results give us an effective steer on how your company’s digital presence stacks up against your perceived competitors. The results feed into a further discussion which will refine our idea of the starting list of keywords you need to target and who your real competition is online.

Detailed Keyword & Competitor Research

A second round of intense keyword research is carried out to unearth a more highly targeted list of phrases that are used by your target audienc; those ones most likely to buy. A more detailed audit is then conducted for your marketplace.

Technical issues are identified in your existing websites, strengths and weaknesses of your competitors are identified. Your current visibility and conversion levels are assessed. From this information a strategy is recommended that will, in our judgement, give you the optimum result.

Website Design with an Optimised Structure...

Whether your business already has a website or you are new to the digital environment, the data collected by our keyword research is used to plan out the ideal structure for maximising engagement and customer journey through to purchase. This may well include the decision point on whether a new website build is necessary. One of the key aspects of this work is making sure that you don’t have multiple pages or sites competing for the same searches.

As well as optimising the content structure, a critical aspect of modern web design is ensuring that the website is built to load quickly on mobile devices and desktops. This is becoming an increasingly important factor in gaining visibility. Ensuring the website is secure gives visitors confidence to do business with you. All of this creates a website where the user experience flows naturally for visitors and business owners.

SEO Content: Tuning In To Customers

It is critical that your website content is optimised for search. To achieve this, data from our keyword research, your performance metrics in Google Analytics and clues from Google Search Console are combined. With our knowledge of the behaviour of your website visitors, we brief our experienced copywriters.

This allows them to produce fresh and unique text for each website page. The fresh content is optimised with a rich selection of relevant keywords and phrases. It's pitched to encourage visitors to feel comfortable that you are the right choice for them and to move them through to purchase or contact.

Link Building & Attraction...

"If you build it, they will come!" is a much mutilated piece of “wisdom” that may have been true when websites first appeared! Sadly, that is no longer the case: that particular "Field of Dreams" is long gone.

Your web page for “widget X” will be seen as competing against 10,000+ other pages trying to sell the same widget in Google’s world view. To overcome that scenario, it is almost always critical to invest in some form of link building or backlink attraction to boost your website’s digital authority. This may be as simple as being listed, with a link pointing to your website, in a series of standard business directories.

This is true if you are a local tradesman with few competitors, in a small Cumbrian or Scottish Borders town. However, even local SEO is becoming more competitive and once the website itself is optimised, the most important part of any SEO campaign is driving traffic to the website. A focussed backlink-development campaign can be the crucial ingredient.

To rank above competitors, you must attract links from high quality, relevant, authority websites. The process is not as simple as simply procuring a service.  We task our associates to find websites that are relevant to your business and negotiate with the blog or website owner to create some mutually beneficial content. A link to your site can be embedded within the flow of the article.

Our individual website owners and bloggers will only do this if the suggested content and the link they place there, will benefit them and their readers. The content may be written by them for their blog or we may write the content for your blog as a resource for the other website’s readers.

Each of these links transfers some of that website’s digital authority to you and will give you a nudge upwards in the results. The link may also send visitors through to your website. The higher the quality that you invest in, the more sustained the results will be.

Many business owners are somewhat afraid of link building as a practice, after many shady techniques that have been used in the past. However, we only deal with providers who we trust to deliver work that is regarded as “White Hat” i.e. NOT the type of practice which will see negative results.

Digital PR for Link Acquisition...

Possibly the most valuable backlinks are those that are acquired through merit. When the business does something newsworthy, we can distribute your press releases to several networks of journalists and press feeds where exposure can be instant. More importantly, if the business wishes to carry out a research project in their area of expertise, this can attract backlinks from the highest authority news sites in the country.

We connect your data with the right people to position you as the thought leaders in your industry. This requires a significant commitment of time and investment but can catapult your visibility to much higher levels, much more rapidly than other strategies.

PPC Campaigns

Although this isn’t strictly part of search engine optimisation, it is included here within a specific context. Any new or newly updated website will have areas that are not yet featuring in search results. PPC ads can drive visitor traffic to those pages to test the effectiveness of the page copy.

At its simplest, you can test 2 versions of a page, where one factor is changed, to find which version performs more effectively. This begins a process known as conversion rate optimisation, that will allow you to incrementally improve the effectiveness of everything on your website over a period.

Call Newton’s Cradle today on 01228 907097 - we are ready to kick your business into life online.