SEO and Data Driven Website Design…

Our Cumbria-based web design services always keep the visitor in mind, focusing on the marketing objectives we have identified through SEO research and discussion with you about your business requirements.  Whether you’re local or sited in Scotland, the North West or further field in the UK, our website design agency services can kick your business into life online.

The right start...

Before we begin any website design project, it’s important to find out exactly what your potential customers are searching for and how often these searches take place.  Using specialist tools and software, linked directly to Google search data, we use your input and competitor research to deliver an initial report that clearly explains what your ideal website structure should look like, what pages you need and importantly, what website traffic you can realistically expect both initially and in the longer term.

By focusing our work on the best and most often used search terms and keywords, your website will be strongly placed to attract visitors, customers and results.

Forward Thinking…

Website design has come a long way since the first website was put online in 1991.  Creating websites should not be about doing things how they have always been done, just because that’s what everyone else is doing.  Getting the right message across to potential clients is critical, and using common-place features such as top-of-page image slideshows do little but encourage at least 80% of visitors to scroll straight past, in this instance doing little but making your website load more slowly due to the number of large images used.

How the top section of any website (often called ‘above the fold’) is designed and presented is perhaps the most important part of your home page, and is where we point the visitor to the place they need to go next (perhaps to find out more about your most important service) or towards the action you want them to take (call you, email you or complete a mailing list sign-up form).

Telling your story...

Beyond the above-the-fold area of a website page, it’s time to tell more of your story – the lower down a page information is positioned, the less important it is.  Your home page is where we introduce the core information about your business and services, with clear call-to-action points directing visitors easily to find out more, discover your products and services, or make that all-important decision to get in touch or buy from an e-commerce website.

Mobile First, Responsive Web Design…

Google has been expecting mobile-friendly website design for several years, and in recent times has made this a part of how it ranks websites in search results.  Over 60% of your website visitors are now likely to be viewing your pages on a mobile phone or tablet, so catering for touch and the smaller screens is now more important than how your website looks on a larger desktop or laptop computer.  By removing or reducing the need for visitors to look through a large top menu, especially on mobile devices, we create a navigation structure and path that is obvious, simple and easy to use.

Whilst almost all online website builder tools and content management systems (e.g. WordPress and Joomla) cater to responsive website design requirements, there’s a lot more to a mobile-first website design approach than simply having a ‘responsive’ template.

Our professional design tools allow us to tailor your website to a range of screen sizes, leaving nothing to chance.  Whether it’s altering the ordering of rows and columns on smaller screen sizes, showing or hiding specific parts of a website page depending on the display size being used, or going as far as customising font sizes to make sure they are readable on both large and small screens, we design websites with the ever-growing mobile visitor in mind at all times.