Client: Independent Adventure Ltd
Work: SEO, Web Design, Online Marketing Support
Independent Adventure wanted to move away from their self-designed website, and increase their visibility online through SEO improvements and focused social media use.
With the desire to integrate both an online booking system for their range of courses, and an interactive directory displaying the locations available for their events, our initial work focused on discovering what exactly their potential clients were already looking for online. Combining this data with competitor analysis and the company requirements, the website structure was designed to present their core services in a clear and easily navigable way.
Page copy was written by Independent Adventure themselves, with full initial guidance and support from ourselves in creating something focused on the reader but also attractive to search engines and ranking results.
Since launch, a range of SEO analysis has been used to drive changes and updates, with the company seeing great growth and visitor numbers:
"When we met Chris and Ray, the online presence of our event and activity company, Independent Adventure Ltd., needed a boost.We were immediately impressed that they take pride in their own online appearance and SEO - yes, we did test them out with some Google searches relating to their own businesses and they came up top. This very simple check, coupled with some face to face meetings and discussions gave us the confidence to instruct the company to completely re-design and build our website. Working to a strict budget, we were able to maximise our investment by writing the content ourselves with some very clear templates from the company, with confidence that the technical side of things and key word research had been taken care of.
We've been working with Ray and Chris since the end of 2017 and are still very impressed with their attentiveness and customer focus - they genuinely care! They have helped us to drive traffic to our website, which has led to a significant increase in the volume of enquiries and bookings that we have received, particularly for Hen Parties, Corporate Events and School Activity Days. Chris has included lots of features in our website, including an online booking and payment system for our Archery Experiences and Adventure Day Camps, blog and gallery and quickly responds and makes adjustments and additions as soon as we've asked."