Our Digital Marketing Process...

Instead of allowing your impetus to fade, our process will energise your online presence.

As a digital marketing agency designed for businesses looking to grow, Newton’s Cradle reverses the loss of momentum that is often experienced online.

Lifting the first ball: Energy In...

Is your digital marketing strategic?  By auditing your existing online presence, we identify how it supports your overall marketing plan. Competitor research allows us to benchmark a comprehensive snapshot of where your business is now in comparison to your competition.

We deliver an accurate and clear presentation of our findings, detailing the process for achieving your business goals, with clear indications of timescales, pricing and expectations.

Starting the swing: Marketing Action...

Detailed keyword research allows us to identify exactly what your customers are searching for online. We start with this foundation, using accurate data to define the website’s ideal structure.

Then we determine the design which allows that structure to be expressed through your business branding in a way that reflects your ethos and values. One ball of the system, creating an online presence that is targeted at your ideal customers and where they are looking.

The first impact: Website Design...

The most effective user journey for website visitors is crafted, as Newton’s Cradle starts work on the website design, using the agreed structure, copy and imagery.

Effective calls to action are designed and prepared for testing.

A first website draft, combined with a plan for generating citations and earning backlinks is presented. Re-invigorating your social media channels and getting your brand into the right online and written publications forms an important part of this initial plan.

Transfer of momentum: Testing Times...

Responsive web design is no longer enough. Your website is built with a mobile-first approach that tailors layout to the different screen sizes that your customers use.

Once you are happy with the website design draft, the complete website is readied for testing of features and user experience across mobile, tablet and desktop devices.

System in motion: Marketing Launch...

Your enhanced online presence ensures your business becomes visible in the right places; to be seen by the right customers, the ones who want to buy into your services or products.

The digital marketing launch is initiated, with a marketing mix suited to your business goals. Your new website is launched, kicking this part of the process into motion.

Keeping the momentum: Ongoing Marketing...

Without new input, the steel balls of a Newton’s Cradle will dissipate energy and momentum, the system will slow down and stop. Keeping your online presence where it needs to be is an ongoing process.

We provide regular reviews of your brand’s share of voice, visibility and website traffic to inform you where your next energy input needs to be applied. Keeping the momentum going, and building it up through data driven marketing, is proven to be the most effective way to put your brand in front of the customers who want and need to buy what you offer.